Sustainability isn’t just good for the environment—it’s also a smart business strategy. Small and midsize businesses can save money, improve efficiency, and boost employee well-being by adopting greener practices. According to the U.S. Department of Energy, energy-efficient systems can reduce usage by up to 75%, while eco-friendly workplaces have been linked to a 30% increase in productivity and fewer sick days.
But you don’t need to have a green-certified building to enjoy these benefits. By leveraging modern technology, your business can become more sustainable while cutting costs. Here are some simple yet effective ways to embrace sustainability with technology.
1. Upgrade to Energy-Efficient Hardware
A straightforward way to make your business more eco-friendly is by investing in energy-efficient devices. ENERGY STAR–certified laptops, monitors, and servers consume significantly less power than older models. For example, an ENERGY STAR–certified computer uses about 25% less energy than conventional devices. Additionally, smart power strips can help eliminate energy waste from electronics left on standby, while energy-efficient printers and copiers further reduce power consumption.
2. Embrace Cloud Computing
Cloud computing platforms like Microsoft Azure, Google Cloud, and AWS allow businesses to store data and run applications on shared servers, reducing the need for energy-intensive, on-site equipment. This flexible, consumption-based model helps minimize waste and lowers IT infrastructure costs. Many cloud providers also prioritize sustainability, using renewable energy to power their data centers, further reducing carbon emissions.
3. Implement Green IT Solutions
Green IT solutions, such as virtualization and e-waste recycling, promote sustainability while optimizing business operations. Virtualization enables multiple virtual servers to run on a single physical server, significantly cutting energy use. When it’s time to upgrade hardware, e-waste recycling programs ensure outdated equipment is disposed of responsibly. Many vendors and recycling services offer secure disposal options that protect sensitive data and prevent harmful materials from ending up in landfills.
4. Utilize Smart IoT Devices
Internet of Things (IoT) technology can help businesses monitor and optimize energy usage in real time. Smart thermostats like Nest automatically adjust heating and cooling based on occupancy, reducing energy costs by up to 12% on heating and 15% on cooling. IoT-enabled lighting systems also help reduce waste by ensuring lights are only on when needed.
5. Go Paperless
Reducing paper use is one of the easiest ways to make your business more eco-friendly. Digital invoicing systems, cloud-based document storage, and tools like DocuSign eliminate the need for physical paperwork while enhancing efficiency. If your business still relies on paper, consider duplex printing and using recycled paper products to minimize waste.
Sustainability Is Smart Business
Adopting sustainable technology doesn’t require a massive overhaul—small, intentional changes can have a big impact. By upgrading to energy-efficient hardware, embracing cloud solutions, and integrating smart technology, your business can improve efficiency and cutting costs.
